The three concepts
Pick a direction, not a colour scheme
These aren't three skins on the same page. Each makes a different bet about what wins you the sale — brand impact, buying speed, or expertise. Click through and use them properly: the filters, the search and the finder all work on your real 70-product catalogue.
Made to be seen.
Dark, cinematic, product-led. The whole interface gets out of the way so the photography — a marshaller lit by his own wands on a night apron — does the selling.
- Full-bleed hero, colour-coded ranges with LED pulse accents
- Product grid with prices, sale flags and quick view
- Strongest brand statement of the three
Best if you want Knight Kit to feel like a premium kit brand rather than a supplier, and you're happy for the shop to be the whole site.
Open concept A →
If they can't see you, you're not there.
Light, loud and functional. Hi-vis yellow, condensed industrial type and a catalogue built like a trade counter — sector-first navigation, filters, search, list or grid, stock on every line.
- Navigation by job: directing vehicles, coning a lane, working an incident
- Filter rail, price slider, live search, list/grid toggle
- Trade and distributor route built into the page
Best if most of your value is repeat and trade buyers who know roughly what they want and need to find it in under a minute — including on a phone, in a yard, wearing gloves.
Open concept B →
Not sure which one you need?
Editorial and advisory. Leads with a working three-question tool that reads the real catalogue and recommends products — then backs it with your articles as a proper knowledge hub.
- Working finder: job → location → power source → ranked results
- Your 19 articles promoted to the front as buying advice
- Leans hardest on the Tarmac / own-design story
Best if a lot of your enquiries are people who don't yet know what they need, and you want the site to do the job you currently do on the phone — plus the strongest long-term search position.
Open concept C →